Wisconsin
WIHigh Impact — 69/100Wisconsin is America's Dairyland and its machinery heartland — and tariffs hit both identities hard. The state's dairy industry, the nation's second-largest, has been transformed by Mexican and Chinese markets that buy Wisconsin cheese, butter, and milk powder in growing volumes. Mexico's retaliatory tariffs on US dairy products directly threaten Wisconsin's 6,400 remaining dairy farms and the massive processing infrastructure (Sargento, Grande Cheese, Land O'Lakes) that depends on export growth. Wisconsin's machinery sector — Rockwell Automation, Oshkosh Corp, Joy Global (Komatsu), Snap-on, Harley-Davidson — exports globally and faces retaliatory tariffs specifically targeting these products. The EU slapped retaliatory tariffs on Harley-Davidson motorcycles, prompting the Milwaukee icon to shift some production overseas — a devastating symbolic blow. Wisconsin grows 60% of US ginseng, and China's retaliatory tariffs devastated Marathon County growers who depended on the Chinese market for 80% of sales. The state's cranberry bogs (producing 60% of US cranberries) face retaliatory barriers. Wisconsin's paper industry in the Fox Valley imports chemicals and exports finished products in a globally integrated chain now disrupted. Foxconn's troubled Mount Pleasant facility epitomizes the complexity of tariff-era manufacturing incentives.
Impact Score
📊69/100
High Impact
Household Tariff Cost
🏠$1,700
Annual estimated burden
Jobs at Risk
👷68,000
Trade-dependent employment
Exports at Risk
📦$10.0B
Annual export value threatened
🏭 Industry Impact
| Industry | Jobs at Risk | Export Value | Tariff Exposure |
|---|---|---|---|
| Dairy Farming & Processing | 20,000 | $3.2B | Retaliatory 15-25% |
| Machinery (Rockwell/Oshkosh) | 18,000 | $3.0B | Retaliatory 25% |
| Motorcycles (Harley-Davidson) | 5,000 | $1.5B | Retaliatory 31% (EU) |
| Specialty Agriculture (Ginseng/Cranberry) | 8,000 | $800.0M | Retaliatory 25-30% |
| Paper & Forestry | 10,000 | $1.2B | 10-25% chemicals |
📦 Key Trade Products
↑ Exports
↓ Imports
🏭 Top Exports
Key industries facing trade disruption:
🎯 Retaliation Targets
Products targeted by foreign retaliation:
💡 Did You Know?
- •EU retaliatory tariffs on Harley-Davidson prompted the Milwaukee icon to move some production overseas — a devastating symbolic blow
- •Wisconsin grows 60% of US ginseng — China's retaliatory tariff cut Marathon County growers' primary market by 80%
- •Wisconsin's 6,400 dairy farms depend on Mexican cheese exports that retaliatory tariffs now threaten
- •The state produces 60% of US cranberries — retaliatory tariffs in Asian markets hurt Ocean Spray and independent growers
- •Oshkosh Corp builds military trucks and fire engines using globally-sourced components now subject to tariffs
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