The Tariff Burden on Wisconsin Families
Every household in Wisconsin is paying an estimated $1700 more per year due to tariffs on imported goods. This manifests as higher prices on everyday purchases — groceries, clothing, electronics, vehicles, and home goods. The cost is invisible at the register but shows up in monthly budgets as a persistent, unexplained squeeze.
For a median-income household in Wisconsin, this tariff burden represents roughly 2.6% of income — a meaningful hit to purchasing power that falls hardest on those who can least afford it.
Top Exports at Risk
Wisconsin's economy depends on exporting Machinery, Vehicles, Dairy to international markets. Retaliatory tariffs from trading partners — including China, Canada, the EU, and Mexico — are directly targeting these products, reducing demand and lowering prices for Wisconsin producers.
Wisconsin's Key Export Industries
Machinery
Facing retaliatory tariffs
Vehicles
Facing retaliatory tariffs
Dairy
Facing retaliatory tariffs
Jobs at Risk
An estimated 68,000 jobs in Wisconsin are directly threatened by tariffs and retaliatory trade measures. These are jobs in export-dependent industries, import-reliant businesses, and downstream sectors that depend on affordable inputs.
The job losses come in three waves:
- Direct export losses: Workers in industries that export products now subject to retaliatory tariffs
- Input cost increases: Manufacturers who depend on imported components and raw materials, now 10-54% more expensive
- Consumer demand decline: Retailers and service businesses that suffer when consumer spending power drops
Retaliation Targets
Trading partners have specifically targeted Wisconsin's key agricultural and industrial products with retaliatory tariffs. Products facing retaliation include:
- Dairy — facing retaliatory tariffs of 10-25% from major trading partners
- Ginseng — facing retaliatory tariffs of 10-25% from major trading partners
- Cranberries — facing retaliatory tariffs of 10-25% from major trading partners
What $10.0B in Exports Means
Wisconsin has approximately $10.0Bin annual exports at risk from tariffs and retaliation. To put that in perspective, that's roughly an important slice of the state's economic output.
Export revenue supports not just the workers who make the products, but entire communities — the restaurants where factory workers eat lunch, the schools funded by property taxes from employers, the small businesses that serve export industry employees.